Dare
Dream
Desire
Do
Abandon the predictable
Welcome uncomfortable
Explore
Experiment
Experience
What’s easy
Isn’t worth it
What’s worth it
Won’t be easy
Find
Follow
Fight
Fail
Forget
Be indifferent
Be irreverent
Be different
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Inspired by BBH London’s “Black Sheep” ad campaign line (When the world zigs, zag) for Levi’s.