When the world zigs, zag

Zag

Dare

Dream

Desire

Do

 

Abandon the predictable

Welcome uncomfortable

 

Explore

Experiment

Experience

 

What’s easy

Isn’t worth it

What’s worth it

Won’t be easy

 

Find

Follow

Fight

Fail

Forget

 

Be indifferent

Be irreverent

 

Be different

#

Inspired by BBH London’s “Black Sheep” ad campaign line (When the world zigs, zag) for Levi’s.

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21 thoughts on “When the world zigs, zag

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