Abandon the predictable
Isn’t worth it
What’s worth it
Won’t be easy
Inspired by BBH London’s “Black Sheep” ad campaign line (When the world zigs, zag) for Levi’s.
In which, Gladwell suggests:
He arrives at this magic number after studying the practicing patterns of several individuals who are the masters of their craft — right from Beatles to Bill Gates.
I haven’t finished the book, but this current chapter is about the good old war between innate talent and deliberate practise.
Let’s see who wins. 😉